A year of grit and resilience

The year 2024 was a testament to grit and resilience. Social media marketing became more challenging due to restrictions on repetitive posts, prompting the team to explore alternative strategies. These included intensifying free CPR+AED classes, expanding to other social media platforms, and participating in networking events to broaden visibility. The team also faced setbacks, with some trainers and facilitators having to step back due to instructions from their superiors. Despite the reduced numbers, the focus shifted to enhancing the quality of those who remained. By providing intensified external training and credentialing opportunities, the team strengthened its core, ensuring even higher standards of expertise and delivery.